Same old story...skating for years...decades in fact, and we wanted our own thing.  We looked at printing boards, but felt there are so many new board companies out there that we couldnt add anything meaningful - so we looked at Hardware - everyone hates loose bolts, crossed threads and squeeky slow bearings.  When it comes to skating we happily change out our boards and wheels frequently but persist with the same old hardware and with board costs now up in to the £75 range and wheels creeping in to the £60s we felt rather than just put out the same boards everyone else is with a different picture, we would develop a small range of Prescription Hardware to keep your setup fit and healthy!